Our Brand
The Look of a Century-Old Trust
Our brand is an emblem and much more. It’s the visible shape of everything FFA stands for: premier leadership, personal growth, and career success.
The emblem, the FFA blue, the way we write and speak: together they tell the world who we are. Caring for them protects what generations of members built, and represents our brand promise wherever it appears.
Why it matters
A Consistent Brand Is a Trusted Brand
Used correctly, the emblem reinforces what people already recognize in FFA. Brand guidelines maintain consistency, so every appearance strengthens the FFA brand.
Guidelines can feel like rules, and at heart they are about meaning. Every consistent use of the emblem builds on the last; every inconsistent one chips away at what people understand it to mean. Keeping our brand consistent is simply how we keep its promise.
- It builds recognition. When the emblem looks the same everywhere, people know us instantly, on a jacket, a banner, or a product.
- It protects trust. Consistent, authorized use signals quality and integrity. Misuse creates confusion and dilutes what we’ve built over a century.
- It honors the work of others. The brand was shaped by generations of members. Using it well is how we hand it on, still strong.
- It keeps us aligned. One shared identity lets national, state, and local groups speak with a single, recognizable voice.
What our brand is made of
The Pieces That Carry the Meaning
The Emblem & Name
The FFA emblem and the FFA name are our most recognizable marks. Used as approved and unaltered, they carry the full weight of everything our organization represents.
Color & Type
National blue and corn gold, and the typefaces that go with them, give everything we make a familiar, unmistakable feel. Consistency here is what makes us instantly recognizable.
Voice & Story
How we write and speak matters as much as how we look. Our voice is confident, grounded, and forward-looking, the voice of an organization that believes in the future of agriculture.
Explore the Brand
Start with the guidelines, then download the official files you need.
Brand Guidelines
How to use the emblem, our colors, type, photography, and voice, with everything you need to get it right.
Brand Resources
Download official logos, templates, and guides, the approved files to use the brand the right way.
Our Trademarks
How we protect the FFA name and emblem, and why protecting them protects every member.
We All Play a Role in Protecting the Blue
Using the brand consistently is how we keep the emblem meaning something. Find the official assets in Brand Resources, or reach our team at licensing@ffa.org.
