Trademark, Licensing and Brand — Introduction

This video explains how National FFA protects its trademarks and emblem, which are legally protected assets representing the organization’s values of leadership, personal growth, and career success. The organization enforces trademark protection through three key processes: maintaining ownership via renewals and monitoring patent filings, publishing comprehensive brand guidelines for consistent visual identity, and managing a structured licensing program for third parties seeking to use FFA marks. The protection is both a legal requirement for nonprofit governance and essential to preserving the trust and meaning the FFA emblem has built over nearly a century.